Framework for an African Information Economy

On February 11, 2009 I attended a discussion hosted by Qorvis that focused on how the public and private sectors could work together to bring Africa into the global economy. The speakers explained some of their personal experiences in Africa, and examined the potential challenges that would impact an initiative similar to the Clinton Administration's "Framework for Global Ecommerce." The event was extremely informative, and you can watch each individual presentation on Qorvis' website (please see the below link).

One presentation was based on a new book by Vijay Mahajan entitled: Africa Rising: How 900 Million African Consumers Offer More Than You Think. Throughout the book, Mahajan prescribes the following actions for individuals interested in the African market:

• Recognize that Africa is richer than you think
• Aim for Africa Two
• Find opportunities to organize the market
• Develop strategies for the most useful market in the world
• Understand that Africa is not a "media dark" continent
• Recognize the hidden strength of the African diaspora
• Build Ubuntu markets

For a summary and webcast of this event, please visit:
http://www.qorvis.com/an_influential_firm/news/event_details/09-02-11-framework.html

For a summary of Vijay Mahajan's book, please visit:
http://www.amazon.com/dp/0132339420/?tag=googhydr-20&hvadid=2741448837&ref=pd_sl_730dctofye_e#reader